Genius Sporting activities to energy Barstool Sportsbook in new partnership with Penn Interactive
Penn Interactive Gaming has struck a offer with Genius Sports activities, meaning the latter will power its Barstool Sportsbook with a whole suite of US sporting activities material (including special EPL, NASCAR and NFL sports activities details feeds and dynamic material solutions).
Genius Sports’ formal information and technological innovation powers the ecosystem that connects athletics, betting and media, and, as a outcome of the recently signed offer, it will present official knowledge and fan engagement solutions to Penn Interactive’s Barstool Sportsbook.
The sportsbook is now online across nine US states, like Pennsylvania, Michigan, Illinois and New Jersey. Many thanks to this partnership, Penn Interactive will have access to Genius knowledge (like entry to pick official sports activities data from the US and worldwide sports leagues), and its sportsbook will also profit from Genius Sports’ marketing and advertising and engagement system.
Jon Kaplowitz, Head of Penn Interactive, stated: “We are fired up to be partnering with Genius Sports for official knowledge starting with tonight’s kickoff.
“Delivering formal data to our escalating, loyal viewers will provide large wagering options for our consumers. We also look ahead to achieving sports activities admirers who may possibly not however have skilled the Barstool Sportsbook by way of accessibility to internet marketing stock on NFL digital houses from Genius Sports.”
Mark Locke, CEO at Genius Sports, mentioned: “Our partnership with Penn Interactive will give just one of the swiftest-increasing and most impressive sports betting brands with exceptional content throughout the full participant knowledge.
“Barstool Sporting activities is uniquely positioned in the US industry, attractive to a dynamic and passionate enthusiast base. With Genius’ formal sports activities facts, upcoming-era marketing and advertising and lover engagement alternatives, we seem forward to supporting Barstool Sportsbook’s US expansion.”